A pro surfer rips it with the iPhone 7 and 7 Plus to see which fares best

Apple's Big Plans
The new water-resistant iPhone 7 and iPhone 7 Plus have made waves this month, and now we can finally see how they survive actual waves.
Pro surfer Kai Lenny took both the new iPhones, as well as the iPhone 6S and 6S Plus, to see how they fared after some quality time with the salty, unforgiving waters of the Pacific Ocean. Lenny and gadget warranty firm SquareTrade attached the phones to the front of Lenny's board along with a GoPro to capture the adventure, which you can watch for yourself above.
RELATED STORIES
The iPhone 6S and 6S Plus, which don't have the same water-resistant design as the latest generation, don't fare very well. Neither lasted much longer than 5 minutes in the water.
The iPhone 7 proved to be the overall survivor, its second such crown this week after also earning the lowest breakability score compared to the 7 Plus and the Samsung Galaxy Note 7 in a drop and dunk test from SquareTrade. The 7 suffered nothing more than a little bit of audio muffling on the water. Both it and the 7 Plus survived a full half-hour of water sports, but the 7 Plus's audio suffered greater impact than the smaller iPhone 7.
By the way, surfing is one of a number of activities that Apple specifically discourages attempting with an iPhone, so you might not want to try this at home.
If you do decide you can't resist some swimming selfies, check out our tips on what to do when your iPhone 7 gets wet to preserve your investment.
source- 

Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2

Apple's Big Plans

Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as water resistance, low light camera performance and new fitness features.
Let’s start with my favorite one. In “Midnight”, a young man goes for a night ride on his skateboard. He rides in the suburbs, sees a deer (!) at a gas station and ends up at the top of a hill, overseeing the city. It’s beautifully shot.
The second iPhone ad shows a man preparing his bike and iPhone for a ride during an epic rain. He’s using his iPhone with a handlebar mount. I hope he’s not going to die though…
The last ad features the Apple Watch Series 2 and focuses on fitness features. Yes, you can now swim with your Apple Watch, and do all sorts of dangerous sports. With this ad, it’s clear that Apple really wants you to consider the Apple Watch as a fitness-tracking device.
And in case you missed it, Apple released an awesome-looking iPhone 7 teaser video last week.


How to Set Up Your New iPhone 7

Apple's Big Plans

WHAT A LOVELY new iPhone 7 (or 7 Plus) you have! Here’s how to get acquainted with it to ensure a two-to-four year lifetime, give or take, of happiness. Or just one, if you’re annual upgrade person.
When you turn on your new iPhone, you’ll be greated by theSetup Assistant, through which you’ll establish essentials like your Wi-Fi network and six-digit passcode, Touch ID, your Apple ID and iCloud account, and whether you want to activate Find My Phone and Location Services. You’ll also be asked if you want to set up Siri (you do!), which includes saying a few phrases so that she can get to know your voice.
It sounds like a lot of decisions and inputs, but the whole process takes only a few minutes. Better yet, none of these choices are binding; you can find them all again later underSettings.
After you’re done with the basics, it’s time to make that matte black beauty truly yours, by topping it off with all of your contacts, apps, and content. You can do this the easy way or the hard way. Which path you choose will likely depend on whether this is your first iPhone or iPad.
If you’re an Apple vet, you can simply select Restore from iCloud 
Backup or Restore from iTunes Backup (speaking of which, make sure to back up your old device before you do this). Then enter your Apple ID and password, and go grab a pumpkin spice latte while your phone or tablet restarts with all of your settings, preferences, apps, and more in place. In other words, it’ll be just like your old device, but… newer.
If this is your first Apple rodeo, or you just want a fresh start and like fiddling around in menus, select Set Up as New Phone, which will accomplish exactly what it sounds like. From there, it’s just a matter of personalizing to your preference. Want to add an email account? Go to Settings > Mail, Contacts, Calendars > Add Account. Want to fine-tune which apps refresh in the background (and drain your battery in the process)? Head toSettings > General > Background App Refresh and toggle your little heart out. Want to save time on Web forms? Go toSettings > Safari > Autofill and pre-load your contact info.
One last recommendation: Get rid of the junk. For the first time, iOS 10 lets you delete Apple’s many, many stock apps. Do it! It feels great, I promise. Oh, and while you’re digging around in Apple’s preloaded apps, make sure to stop by iMessage and load up on stickers and games either to liven up your conversations, or send them spiraling into a pit of craven trollery.
There’s no one right way to iOS, but hitting those basics should at least get you started on a sane path.
This story originally appeared in December 2015 as How to Set Up Your New iPhone, iPad, or iPod Touch, and has been updated slightly.

Apple iPhone 7 Plus Has A Great Secret Feature

Apple's Big Plans
When Apple AAPL +0.09% launched the iPhone 7 and iPhone 7 Plus this week it proved yet again that keeping a secret in the tech world is almost impossible these days. The new models had almost no surprises, except one…

‘Great Features’ and ‘Nasty Surprises’ are my regular columns investigating operating system updates for the best features / biggest problems hidden behind the headlines.

Throughout the Apple keynote, company executives always referred to the iPhone 7 and the iPhone 7 Plus as a pair. We were told they share the same design, software, main camera (excluding the iPhone 7 Plus second telephoto lens) and performance. But it appears this last claim isn’t true.
Apple's new iPhone 7 and iPhone 7 Plus are likely to be the biggest selling smartphones of 2016. Image credit: Apple
Apple’s new iPhone 7 and iPhone 7 Plus are likely to be the biggest selling smartphones of 2016. Image credit: Apple

Tried and trusted smartphone benchmarking software Geekbench has recorded what looks to be a legitimate test of the iPhone 7 Plus which reveals it has 3GB of RAM – 50% more than the iPhone 7. And this should give the larger handset a significant performance advantage over its smaller stablemate.

It also ties in with widespread speculation before the launch event that Apple would give the iPhone 7 Plus additional RAM. But hopes of this appeared to be dashed when Apple’s presentation implied no performance difference between the two models existed. With hindsight this may have been to avoid presenting the iPhone 7 as a downgraded handset, given it also lacks the dual rear camera of the iPhone 7 Plus.

The reason for this is the iPhone 7 Plus has a much higher resolution display (1080p) than the iPhone 7 (750p) so it has to drive almost twice the number of pixels. The iPhone 7 Plus will also require more power to process its dual camera photos than the single rear camera on the iPhone 7, so performance there won’t be drastically faster either.
That said, the Geekbench scores still show the iPhone 7 Plus as the fastest iOS device Apple has ever made – even beaten the iPad Pro 12.9-inch which has 4GB RAM. So if it is office bragging rights you want, then iPhone 7 Plus is what you should buy…



Steve Jobs’ thoughts on ‘courage’ help explain why Apple removed the iPhone 7’s headphone jack

Apple's Big Plans

iPhone 7 Headphone Jack


During Apple’s iPhone 7 introduction, Apple executive Phil Schiller said that Apple’s decision to remove the tried and true 3.5mm headphone jack could be summed up in one word: courage.

“Now some people have asked why we would remove the analog headphone jack from the iPhone,” Schiller said.  “I mean, it’s been with us a really long time… Well the reason to move on, I’m going to give you three of them, but it really comes down to one word: courage. The courage to move on, do something new, that betters all of us. And our team has tremendous courage.”


Of course, Schiller’s remarks quickly became prime comedic fodder for folks on Twitter and Facebook who couldn’t help but laugh at what they viewed as a complete misuse of the word.

DON’T MISS: The apple  iPhone 7’s new home button lost a key feature, but there’s already a fix

Interestingly, Ben Lovejoy of 9to5Mac points out that Schiller’s use of the word “courage” was likely purposeful and could perhaps be a subtle shout out to Steve Jobs’ own views on “courage” which were made within the context of Apple’s decision not to support Flash on the iPhone.



Jobs’ remarks on the topic, taken from his appearance at the D8 conference in 2010, read as follows:

We’re trying to make great products for people, and we have at least the courage of our convictions to say we don’t think this is part of what makes a great product, we’re going to leave it out. Some people are going to not like that, they’re going to call us names […] but we’re going to take the heat because we want to make the best product in the world for customers. And we’re instead going to focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers. And you know what? They’re paying us to make those choices. That’s what a lot of customers pay us to do, is to try and make the best products we can. And if we succeed, they’ll buy them, and if we don’t, they won’t, and it’ll all work itself out.


So while it’s easy to scoff at Schiller’s use of the word “courage”, the word choice does seem more appropriate when viewed through the prism of Jobs’ aforementioned remarks. As Jobs lays out, if Apple’s decision with respect to the iPhone 7 headphone jack proves to be a disaster, people simply won’t buy the device. And if customers don’t care or are just as happy with Lightning headphones, then they will.

Chiming in on the matter, John Gruber of Daring Fireball provides some interesting insight to the discussion.

But Jobs and Schiller meant “courage” in the same way: having the courage to make a sure-to-be controversial decision when there is a non-controversial option, simply because they believe it to be the right thing to do in the long run.


We, as a species, are hooked up to focus on the short run, and we’re hooked up to seek popularity and avoid criticism. Choosing to do what you know will be unpopular in the short run but you believe will prove correct in the long run takes courage. Courage of one’s convictions, not courage running into a burning building to save a life, but courage nonetheless.

Fair enough, but Apple had some clearly delineated reasons for steadfastly refusing to support mobile Flash. With respect to the iPhone 7 and it’s lack of a headphone jack, it’s not entirely clear that Apple laid out such a strong case.
source- http://bgr.com/2016/09/10/iphone-7-headphone-jack-courage-steve-jobs/


Popular Posts

Like us on Facebook